Testimonials
"Simon is a gem of a designer. We had a complex, data-heavy web app, that could easily have appeared overwhelming and confusing. Simon rapidly designed a clean, uncluttered and intuitive UI, with a Tier 1 look & feel. He proactively trimmed user journeys and added flair, whilst also swiftly responding to edit-requests with zero ego and high collaboration. He's super responsive and enjoyable to work with, and we'd recommended with hesitation."
“I hired Simon at a time of intense project delivery pressure and high ambiguity. Simon is capable of tackling complex design problems of different natures, from highly abstract UX challenges to visual design. He was very flexible and adaptable, and was able to learn and apply new skills and domain knowledge quickly. Simon's communications were always clear and the deliverables were always professional. I recommend Simon to any high-performance product teams.”
"We brought Simon on board after working with an agency for months without getting much value out of it. Simon quickly took reins of the main design challenges we were facing, worked closely with us to re-align our visual identity to our brand positioning, and embedded himself in the product team to work on some highly unstructured and early-stage product development. Not only did he help us design and launch a complex data product within a short time frame, he also began building a library of design components that we could use going forward. I would highly recommend Simon to anyone in need of urgent design leadership to accelerate product development."
Valerio Magliulo - CEO, Abatable
“We hired Simon at a pivotal moment for our business. We needed to take our low fidelity designs from high level wireframes to professional-standard and Simon was able to do this plus help us define our brand identity. Simon was very professional, available and responsive and always understood the task at hand. In fact, Simon went the extra mile and helped me get a grip of the design tools as an informal handover once the project was concluded. I would recommend Simon to any organization or person looking for a very high-calibre designer!”
“I could not rate Simon and his work more highly. He managed to capture and then build the ‘feel’ of our mission at Hibi into a brand, website and set of product designs in a way that we internally did not have the skills or capacity to do. His designs and thinking are now at the core of the our offering. We reached out to Simon at a point where we had built an MVP and validated demand, but now needed to create a UX/UI and marketing site that would allow us to convey the value of the product we were building. Simon worked right alongside our team, always responsive and with a brilliant ability to interpret what it was we were trying to communicate.”
"I highly endorse Simon as a Product Designer. Working with Simon was a delightful experience, as he swiftly grasped our objectives in the cryptocurrency domain, including our strengths, values, and challenges. He delivered top-notch designs within the timeframe of his contract. Simon's comprehension of our vision was exceptional, and he was a perfect balance of teamwork and self-sufficiency, guiding the design process from start to finish. We were thoroughly impressed with Simon's designs for the app - they were truly cutting-edge and propelled our start-up's product thinking forward."
“We bought Simon in to level up our product fast. We had a disjointed journey with designs executed by a range of contractors and agencies. Simon came in and cut through the noise to establish our new journey, product identity and set the platform up for us to build and grow in the future. He was professional, able to pick up new concepts and issues fast and helped us take our product to the next level quickly. I'd highly recommend Simon and look forward to working with him again in the future.”
“Simon is a one-of-a-kind designer. In many ways, he is an artist – there is a voice to his design that's unique in the market. I am super thankful that Simon came at a pivotal moment for Tactic, spearheading a completely new brand and redesign of our product. We had great fun stressing about the big things (gradients, typography, the feeling that Tactic's brand can evoke) and the small things (border widths, corner radii, and toggle design). I am sure we all agree that our brand looks unique and exciting for the future of AI and knowledge work!”
“Simon was instrumental in Engraph’s recent redesign of our UX and UI. Simon, with his years of professional design experience, was more than capable of quickly internalising exactly what we wanted to create with Engraph, taking that away, and converting that vision into reality. We thoroughly enjoyed having Simon as part of the team, and I would highly recommend him to any team looking to take their UX to the next level. Delight your users, and hire Simon!”
"I'd thoroughly recommend Simon as a Product Designer. Simon was great to work with and quickly understood what Bippit was about, our opportunities, values and our challenges and produced some strong feature developments and designs during his contract. Simon fitted into the team perfectly, and was the right combination of collaborative and independent, leading the design process throughout. We loved Simon's designs for the app, they were super innovative and helped move our design thinking forward as a product."
Grace Tolley-Smith - Co-Founder, Bippit
"Simon is one of the best UX/UI designers I’ve worked with. He initially joined us to redesign our mobile app but then moved onto redesign all our customer and internal dashboard and systems. It was a greenfield project that concluded with a complete refresh of our UI and systems. He is a consummate professional who knows his subject matter and can work smoothly across different products and projects."
Niyati Joshi - Head of Product, B4B Payments
“Simon joined us at Futrli whilst we were working on the MVP for a new product launch. He fitted into the team from day 1 and was fantastic to work with - quickly understanding our goals as a company and the overall product proposition. There was a great deal of pressure on us in terms of delivery timelines and Simon handled this (together with the rather scrappy process) with consummate ease. He is well-organised, super-efficient & pro-active and was able to generate designs and prototypes that helped us to push the UX of our MVP to where it needed to be.”
Alison Austin - Head of Product, Futrli
"I brought Simon aboard at a decisive time to our development that would greatly determine the ceiling to our growth at RSVP’s current stage. We asked him to redesign the most complex piece of our booking system to allow a traditionally analogue industry to confidently self-service. Simon has demonstrated the ability to listen to input from multiple stakeholders, cut through the noise, and quickly distil the many needs into a coherent, effective design. I look forward to our continued collaboration."
"I was introduced to Simon via an old colleague. From the get-go I was really impressed. Simon was incredibly fast with comms, and we had a first call within an hour of the initial outreach. The work was impressive from the get-go and he did a brilliant job of translating my non-product-designer speak into the right thing. We used Simon to help us with initial app mockups/prototypes as we went into fundraising and were really impressed throughout. I'd highly recommend Simon."
Josh Lachkovic - Founder, Wine List
“Simon worked with Sweep as a full-time freelancer and has significantly helped us improve our product design across the product. He hit the ground running by intuitively understanding our design approach, and taking our disparate interface elements and turning them into a proper design system. From here he graduated to designing complex new features and user flows, always with a great sense for simple design, able to effortlessly jump from big picture to individual pixel, and a no-nonsense attitude to getting the job done.”
Raphael Güller - Co-Founder, Sweep
“Simon joined Walking on Earth when we wanted to design ahead for a scaled up team with an ambitious feature wish list. Simon was able to quickly digest a large product brief with a wide range of features. Simon is comfortable working independently, and simultaneously happy to ask for and implement stakeholder feedback. It was an absolute delight working with Simon and I would highly recommend him to anyone looking for quality product designs delivered at a high pace!”
Reeva Misra - CEO, Walking on Earth
“We engaged Simon to visualise the future state of our contract automation SaaS product. He worked up the overall look & feel, detailed specific functionality concepts and produced “to be” frames for an investment video. Simon managed to walk the fine line between making the product exciting and keeping it firmly grounded in usability. He impressed with his professionalism, speed and confident knowledge of UI/UX/product design. Simon came highly recommended and he did not disappoint! We hope to continue working with him on the next phase.”
Denis Potemkin - Founder, Majoto
“Simon has been incredible - he's so easy to work with, and he expertly took vague requirements and wireframes into exactly what we wanted. He's pragmatic and receptive to feedback, but also gave us lots of inspirational ideas to push the boundaries of the design. Looking forward to working with him again!”
Paddy Stobbs - CEO, Stackfix
“I hired Simon at a time of intense project delivery pressure and high ambiguity. Simon is capable of tackling complex design problems of different natures, from highly abstract UX challenges to visual design. He was very flexible and adaptable, and was able to learn and apply new skills and domain knowledge quickly. Simon's communications were always clear and the deliverables were always professional. I recommend Simon to any high-performance product teams.”
Max Tam - Senior Design Manager, Improbable
"We brought Simon on board after working with an agency for months without getting much value out of it. Simon quickly took reins of the main design challenges we were facing, worked closely with us to re-align our visual identity to our brand positioning, and embedded himself in the product team to work on some highly unstructured and early-stage product development. Not only did he help us design and launch a complex data product within a short time frame, he also began building a library of design components that we could use going forward. I would highly recommend Simon to anyone in need of urgent design leadership to accelerate product development."
Valerio Magliulo - CEO, Abatable
“We hired Simon at a pivotal moment for our business. We needed to take our low fidelity designs from high level wireframes to professional-standard and Simon was able to do this plus help us define our brand identity. Simon was very professional, available and responsive and always understood the task at hand. In fact, Simon went the extra mile and helped me get a grip of the design tools as an informal handover once the project was concluded. I would recommend Simon to any organization or person looking for a very high-calibre designer!”
David Nebiyu Vioque - Co-Founder, Stealth Startup
“I could not rate Simon and his work more highly. He managed to capture and then build the ‘feel’ of our mission at Hibi into a brand, website and set of product designs in a way that we internally did not have the skills or capacity to do. His designs and thinking are now at the core of the our offering. We reached out to Simon at a point where we had built an MVP and validated demand, but now needed to create a UX/UI and marketing site that would allow us to convey the value of the product we were building. Simon worked right alongside our team, always responsive and with a brilliant ability to interpret what it was we were trying to communicate.”
Sam Milliken-Smith - CEO, Hibi
"I highly endorse Simon as a Product Designer. Working with Simon was a delightful experience, as he swiftly grasped our objectives in the cryptocurrency domain, including our strengths, values, and challenges. He delivered top-notch designs within the timeframe of his contract. Simon's comprehension of our vision was exceptional, and he was a perfect balance of teamwork and self-sufficiency, guiding the design process from start to finish. We were thoroughly impressed with Simon's designs for the app - they were truly cutting-edge and propelled our start-up's product thinking forward."
Kadar - Co-Founder, Stealth Startup
“We bought Simon in to level up our product fast. We had a disjointed journey with designs executed by a range of contractors and agencies. Simon came in and cut through the noise to establish our new journey, product identity and set the platform up for us to build and grow in the future. He was professional, able to pick up new concepts and issues fast and helped us take our product to the next level quickly. I'd highly recommend Simon and look forward to working with him again in the future.”
Jack Rawden - CPO, Detected
“Simon is a one-of-a-kind designer. In many ways, he is an artist – there is a voice to his design that's unique in the market. I am super thankful that Simon came at a pivotal moment for Tactic, spearheading a completely new brand and redesign of our product. We had great fun stressing about the big things (gradients, typography, the feeling that Tactic's brand can evoke) and the small things (border widths, corner radii, and toggle design). I am sure we all agree that our brand looks unique and exciting for the future of AI and knowledge work!”
Rudy Lai - CEO, Tactic
“Simon was instrumental in Engraph’s recent redesign of our UX and UI. Simon, with his years of professional design experience, was more than capable of quickly internalising exactly what we wanted to create with Engraph, taking that away, and converting that vision into reality. We thoroughly enjoyed having Simon as part of the team, and I would highly recommend him to any team looking to take their UX to the next level. Delight your users, and hire Simon!”
Ross Murphy - Co-Founder, Engraph
"I'd thoroughly recommend Simon as a Product Designer. Simon was great to work with and quickly understood what Bippit was about, our opportunities, values and our challenges and produced some strong feature developments and designs during his contract. Simon fitted into the team perfectly, and was the right combination of collaborative and independent, leading the design process throughout. We loved Simon's designs for the app, they were super innovative and helped move our design thinking forward as a product."
Grace Tolley-Smith - Co-Founder, Bippit
"Simon is one of the best UX/UI designers I’ve worked with. He initially joined us to redesign our mobile app but then moved onto redesign all our customer and internal dashboard and systems. It was a greenfield project that concluded with a complete refresh of our UI and systems. He is a consummate professional who knows his subject matter and can work smoothly across different products and projects."
Niyati Joshi - Head of Product, B4B Payments
“Simon joined us at Futrli whilst we were working on the MVP for a new product launch. He fitted into the team from day 1 and was fantastic to work with - quickly understanding our goals as a company and the overall product proposition. There was a great deal of pressure on us in terms of delivery timelines and Simon handled this (together with the rather scrappy process) with consummate ease. He is well-organised, super-efficient & pro-active and was able to generate designs and prototypes that helped us to push the UX of our MVP to where it needed to be.”
Alison Austin - Head of Product, Futrli
"I brought Simon aboard at a decisive time to our development that would greatly determine the ceiling to our growth at RSVP’s current stage. We asked him to redesign the most complex piece of our booking system to allow a traditionally analogue industry to confidently self-service. Simon has demonstrated the ability to listen to input from multiple stakeholders, cut through the noise, and quickly distil the many needs into a coherent, effective design. I look forward to our continued collaboration."
Tiffany Ng - CEO, RSVP
"I was introduced to Simon via an old colleague. From the get-go I was really impressed. Simon was incredibly fast with comms, and we had a first call within an hour of the initial outreach. The work was impressive from the get-go and he did a brilliant job of translating my non-product-designer speak into the right thing. We used Simon to help us with initial app mockups/prototypes as we went into fundraising and were really impressed throughout. I'd highly recommend Simon."
Josh Lachkovic - Founder, Wine List
“Simon worked with Sweep as a full-time freelancer and has significantly helped us improve our product design across the product. He hit the ground running by intuitively understanding our design approach, and taking our disparate interface elements and turning them into a proper design system. From here he graduated to designing complex new features and user flows, always with a great sense for simple design, able to effortlessly jump from big picture to individual pixel, and a no-nonsense attitude to getting the job done.”
Raphael Güller - Co-Founder, Sweep
“Simon joined Walking on Earth when we wanted to design ahead for a scaled up team with an ambitious feature wish list. Simon was able to quickly digest a large product brief with a wide range of features. Simon is comfortable working independently, and simultaneously happy to ask for and implement stakeholder feedback. It was an absolute delight working with Simon and I would highly recommend him to anyone looking for quality product designs delivered at a high pace!”
Reeva Misra - CEO, Walking on Earth
“We engaged Simon to visualise the future state of our contract automation SaaS product. He worked up the overall look & feel, detailed specific functionality concepts and produced “to be” frames for an investment video. Simon managed to walk the fine line between making the product exciting and keeping it firmly grounded in usability. He impressed with his professionalism, speed and confident knowledge of UI/UX/product design. Simon came highly recommended and he did not disappoint! We hope to continue working with him on the next phase.”
Denis Potemkin - Founder, Majoto
“Simon has been incredible - he's so easy to work with, and he expertly took vague requirements and wireframes into exactly what we wanted. He's pragmatic and receptive to feedback, but also gave us lots of inspirational ideas to push the boundaries of the design. Looking forward to working with him again!”